Press

Adventure Box strives to communicate in both Swedish and English. We fulfill our regulatory obligations by communicating in Swedish and our English releases may thereby on occasion be distributed later than the Swedish ones. 

ADVENTURE BOX PASS 500 000 VISITORS

When Adventure Box, recently listed at Nasdaq First North, presents their growth numbers for November it becomes apparent that streaming technology lowers customer acquisition costs. It is simply easier to become a customer if a game can be played directly without requiring download and installation.

To achieve low customer acquisition cost both media and game companies strive to offer the most direct access to its services. Each additional step towards becoming a customer increases the risk of losing potential customers. Therefore, online casinos, TV, movie and music industries have since long abandoned download for streaming.

- Our main competitor Roblox have annual revenues of approximately 1 USD per monthly web page visitor, this despite requiring a download. We believe that our streaming technology should make us 2.5-5 times more effective in turning web page visitors into paying customers, says Adventure Box CEO, Christopher Kingdon.

Adventure Box has created a streamed sharing platform for computer games. Just one web click is required for a user to access the platform where they can make, share and play 3D games online.

- By removing the download step users can start playing immediately, says Christopher. Our low customer acquisition costs exemplify what a big effect this has, he continues.

Adventure Box makes is easy for users to make, share and play 3D games online. Users who made and shared a game often return to see how their published game is doing, much as video creators return to YouTube to see how many likes their video is receiving.

- The share of returning users is proof that the core of our offering is working. User who create games return often. We have now passed the milestone of 100 000 returning users while we continue to grow our total number of visitors at a low cost, Christopher continues.

Key Adventure Box Metrics September - November

Period (2019)

Sep 1-30

Oct 1-31

Nov 1-30

Web page visitors

115 264

409 005

507 819

Share from game web pages

23,4%

8,9%

8,2%

Paid traffic[1] ("paid search")

49,3%

70,6%

90,5%

Average cost for paid visitors[1]

0,26 kr

0,27 kr

0,24 kr

Number of returning users

33 723

62 358

102 912

Shown advertisement messages

48 826

163 030

354 222

Total revenue from advertising (SEK)

4 355

17 305

24 336

Revenue per thousand advertising views (SEK)

89

106

68

9 December 2019

FOR MORE INFORMATION CONTACT:

Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414, chris@adventurebox.com, corp.adventurebox.com

Certified Advisor FNCA Sweden AB (tel. 08-528 00 399, info@fnca.se)

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box makes it easy, and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris and Seville. Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276.

Press contact

Michal Bendtsen CEO
+45 26 355 377 mb@kogama.com

Subscribe

Subscribe to receive press releases and reports via E-mail.