Adventure Box strives to communicate in both Swedish and English. We fulfill our regulatory obligations by communicating in Swedish and our English releases may thereby on occasion be distributed later than the Swedish ones.
20.7 MSEK right issue completed
Quarter July-September 2019
Significant events during the quarter July-September 2019:
Significant events after the end of the reporting period
WORD'S FROM OUR CEO
Significant increase in the number of website visitors
During the quarter, purchased advertising through Google Ads has proven to be a cost-effective way to reach new users. The number of website visitors has risen sharply, from 115 thousand in September to 409 thousand in the month following the quarter (October). The average cost per visitor from these ads was SEK 0.26 during September and SEK 0.27 during October.
In addition to continuous work on our technical platform, we expanded our tests of advertising as a revenue model during the quarter. In the long term, we expect to significantly increase advertising revenues such that they exceed our costs to win new users. In September we showed over 48 thousand advertising messages. Our average revenue was SEK 89 per hundred advertising views. In October, these figures increased to over 163 thousand advertising messages, with an average revenue per thousand impressions of SEK 106.
During the quarter, we strengthened our organization with Dan Greening, a PhD in computer science from UCLA, an expert on agile systems who built and sold three companies in San Francisco, who obtained a work visa and moved to Sweden to join as our Vice President of Development.
The company's external revenue is still modest, costs mainly relate to salaries, product development, operations and marketing. The cash situation (SEK 15.7 million) is good.
Stockholm 2019-11-26Christopher Kingdon, CEO Adventure Box Technology AB (publ)
The interim report as a whole is attached.
FOR MORE INFORMATION CONTACT:
Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414, chris@adventurebox.com, corp.adventurebox.com
Certified Advisor FNCA Sweden AB (tel. 08-528 00 399, info@fnca.se)
ABOUT ADVENTURE BOX TECHNOLOGY AB
Adventure Box makes it easy, and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris and Seville.
This information is such that Adventure Box Technology AB (publ) is required to disclose in accordance with the EU Market Abuse Regulation. Information was provided through the above contact persons' publication for publication on 26 November 2019 at 20:00 CET.
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