Press

Adventure Box is the leading streamed platform for consumer-created computer games. A single click on a web link allows a user to start creating, sharing and playing computer games.

- I am pleased that our strong growth continues, says Christopher Kingdon, CEO of Adventure Box. In addition, we succeed in lowering our already uniquely low Customer Acquisition Cost by another 20% during April, demonstrating the strength of our "one-click-to-play" strategy.

Key Adventure Box Metrics April 2020

April key figures below (March figures in parentheses):

· Website visitors 1,701,756 (1,417,762)

· Share from game websites 5% (4%)

· Share paid traffic (paid search)[1] 44% (52%)

· Average cost for paid visitors 0.12 SEK (0.15 SEK)

· Number of returning users 359,556 (329,457)

· Number of advertising impressions 819,929 (734,766)

· Revenue per thousand advertising impressions 26 SEK (34 SEK)

Note that due to the large volumes of data, the above key metrics, obtained from Google Analytics/AdSense/Ads, may vary over time.

[1] The proportion of visitors from paid search is only one type of traffic purchase and is shown only as a reference to the figures from previous monthly reports. A large proportion of the users come via other networks, where it is not always shown from where or why users come to the site.